For any company, it is pricey to get new customers and comparatively economical to why brand loyalty is needed keep existing ones, notably when the existing customers are fulfilled or happy. Brand marketing that is successful is about building this connection with the consumer, most importantly establishing your product or your business as something which is a known quantity to them - something comforting which they could trust. Brand loyalty is on always buying one special brand of an item when a consumer insists.
While some media lend themselves more easily to brand advertising than others, a comprehensive campaign of branding or rebranding will usually be done across many different media. The second cause is that lower priced deals and sales promotions are being offered continuously by distinct brands- making it hard for consumers to only stick with one brand because they can get a much better deal.
Brand advertising that is successful is all about building this connection with the consumer, most importantly creating your company or your product as something which is a known amount to them - something comforting which they could trust. Brand loyalty is when a consumer insists on always purchasing one particular brand of an item.