Brand Management is a much more tactical and more comprehensive action of any business than marketing alone. This is why corporate houses spend millions of dollars per annum marketing their brand all around the world. This really is one instance of brand management and is placed under Brand Management Architecture. It has been known to raise sales by comparing the product making a brand that was properly managed more favorable in the eyes of the investor.
An established brand will find favor among consumers who'll be willing to trust a product that is new under the same brand without many questions. For this reason virtually every business has a section searching for infringement of their brand. This makes brand management more difficult architecture of brand, and at exactly the same time, gains the confidence of the consumer more readily. This direction includes instilling a certain degree of self-confidence in the minds of existing customers that the quality they expect from the line of products of this brand can be anticipated to continue.
Brand direction will achieve all the aforementioned points effectively and may also make the brand stand out when set among other competitive brands. The Residency Hotel will be trusted by individuals from another nation though they haven't been there only on account of the mom brand the - 'International Hotels' group.